Let’s embrace the joy in our work!

Life is an adventure – I love to travel, and the lessons learned on the road inform my endless curiosity.

Highlights…

The American Occupational Therapy Association (AOTA) – We Disagree with Florida. That’s Why We’re Holding our Conference There – Ghostwritten Op-Ed for the Orlando Sentinel, 2023.

AOTA Consumer Web Content Blog: Are occupational therapy practitioners the perfect entrepreneurs? (Hint: Yes!) A conversation with Esther Bae

YMCA of Greater Pittsburgh – “We Are the Difference Makers” – Led health messaging, branding, communications, and public relations for $30 million capital campaign; met goal, gained national NAYDO recognition. How? We changed the membership conversation from summer camp to health and human services programming. By developing a powerful branding campaign, the membership base of more than 6,000 was compelled to respond positively and embrace the YMCA in a new way.

Nicola Henry-Taylor for Judge – Led media relations, branding, positioning of Allegheny County Court of Common Pleas judge candidate – she was elected. How? We focused on her unique vantage point as an immigrant woman of color and her personal journey to becoming a lawyer, reaching a wide audience of existing supporters and new voters.

Duquesne University School of Law – Launched digital content marketing strategy, led public relations campaign to position tenured professors as thought leaders, securing local and national media interviews; launched “Bends Toward Justice” podcast hosted by Endowed Chairperson engaging national thought leaders on social justice issues. How? By interviewing leaders to understand the unique “hook” of their stories to develop appealing pitches to reporters and in the case of the podcast, funders.

American Cancer Society Mammogram Voucher Program – Developed promotional campaign focused on providing outreach to offer free healthcare to underserved women, using multichannel communications and media promotion. How? By developing clear, easy-to-access materials and placing them exactly where this target audience lives, works, socializes and receives health care.

Business Forward Consulting – Launched content marketing and public relations functions for professional IT services consulting firm (since acquired) focusing on raising brand awareness and positioning the firm as experts in SaaS. How? By generating a robust inbound and outbound marketing campaign series and establishing a partnership with The Pittsburgh Technology Council, through which we developed sponsorship of the CIO of the Year Awards and parlayed that event into a CIO survey and CIO panel significantly increasing visibility, leads and sales.

Need an editorial plan? A public relations initiative to be designed, launched and managed? An experienced senior writer? Looking for a seasoned communications leader to join your team? Contact Jennifer Rignani, member PRSA at jenrignani@gmail.com or 412-977-5795